Melbourne-born independent communications agency Noisy Beast has continued its global expansion with the appointment of Sabina Begum to the role of creative director, UK and Europe.
Begum brings more than 13 years of creative experience working in agencies including AKQA and Dentsu Aegis Network (DAN) across brands from Nissan, Toyota, L’Oréal, Heineken, Kellogg's and Google.
She was most recently the EMEA design lead at Facebook and Instagram, London.
“The opportunity to lead the challenge, helping brands leverage the increasingly new options to communicate with customers, together with my natural affinity to affect positive change, made Noisy Beast the perfect platform for me to drive the agenda at a global level,” Begum says.
Noisy Beast global creative director Murray Bransgrove says the new hire in London will allow the agency to deliver on the premise than idea can come from anone and anywhere, 24 hours a day.
"Sitting side by side with Ben Lynch, media director, and Bec Ahern, global engagement, we truly are the most seamless offering I’ve ever worked at," Bransgrove says.
"Adding Sabina to the mix will take us to the next step as we aim to provide big ideas and big customer experiences across multiple time zones."
Noisy Beast MD David Brown says Begum's appointment was a "natural fit" for the agency as it continued to expand its international offering.
Begum's appointment comes as Noisy Beast pursues its global transformation with more new key hires in the pipeline.
The agency first began its global expansion in 2015, opening offices in London and announcing plans to enter into the Asian market.
"We now have an incredibly strong 60-person inter-disciplinary hub in Melbourne, but our strength is our global network," Brown says.
"With a strong retail offering in Sydney, a digitally savvy team of 25 in Guangzhou, and now Sabina building up the digital team in the UK, we are creating a really unique, new model that is absolutely right for the times.
"As one business with one bottom line, we can focus on efficient and effective problem solving, always keeping the clients challenge as our number one focus regardless of what country they are in. There has never been a better time to be an independent agency."
The agency was acquired by vitamins and supplements company Swisse Wellness in 2017.
The acquisition offered Noisy Beast the financial clout to grow the business in Australia and globally, with strong ties to China.
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