No Time To Die presales smash expectations

By AdNews | 29 October 2021

Cinemas are officially back with a bang in Victoria and the ACT from today.

Bond: No Time To Die is already topping pre-sale forecasts ahead of its Australian release on November 11.

Daniel Craig’s fifth, and final, outing as 007 is lightyears ahead of the pre-sale figures of previous Bond titles Bond: Spectre, and Bond: Skyfall.

Bond: No Time To Die is already sitting 3x ahead of total Bond: Spectre pre-sales after just 10 days and 1.8x ahead of Bond: Skyfall pre-sales over a comparable time frame.

Pre-sales are also well exceeding other comparable blockbusters, attracting over double the cumulative first four day pre-sale box office figures of Wonder Woman 1984 which released on Boxing Day last year.

To meet projected demand, standard screenings of Bond: No Time To Die are already scheduled at all-time highs with extra screenings planned to be added to cinema programs.

Private bookings and premium cinema experiences are also hot property, with many opening week sessions booked out well ahead of release.

Guy Burbidge, Managing Director of Val Morgan: “The solid pre-sale numbers we’ve seen across the nations’ cinemas are a clear indication of the demand for Bond: No Time To Die, and for cinema experiences as we enter these key summer months.

"Confidence has officially been restored in the highly engaging and unparalleled advertising environment that cinema offers, and we already have a range of premium clients within key advertising groups across Bond: No Time To Die.”

With a global running box office total of $525 million, Bond: No Time To Die has passed the grosses for two Marvel Studios titles: Black Widow ($379.5 million) and ShangChi and the Legend of the Ten Rings ($417.6 million) and has become the second Hollywood release this year to exceed $500m at the global box office alongside Fast and Furious 9. 

“We know Australian audiences and fans have been waiting in anticipation for this moment. Bond: No Time To Die will be the #1 must-see cinematic moment of the year and sets us up for a very strong November and December with the release of Venom: Let There Be Carnage, Dune, The Boss Baby 2, Spider-Man: No Way Home and Sing 2 to name a few,” says Burbidge.

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