SYDNEY: Ninemsn launched its "Yours. Truly." brand campaign today (20 May) for Windows Live, in an attempt to promote Hotmail and Messenger as powerful and personal communicative tools.
The campaign, created by Moon Group, tells the stories of two individuals as they share a personal experience of communication through Hotmail and Messenger.
Ninemsn director of marketing and MSN products Alex Parsons said Hotmail and Messenger "are truly loved by Australians as a way to communicate with each other, so we have developed a brand campaign that reflects the importance of the millions of conversations
that take place".
"The campaign also shows the power of the written word, where Hotmail and Messenger are, in essence, the letters of the digital age."
"Yours. Truly." will appear across television on Channel Nine and Go!, print in ACP Magazines, in cinema and across the Ninemsn network.
See the "Yours. Truly." campaign.
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