Nine Upfronts: Marketing solutions unit Powered expanded for C-suite clients

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 16 September 2020

Nine is expanding its client marketing solutions division Powered with the launch of Powered Enterprise.

Powered works with brands to integrate them into Nine’s content across TV, digital, print and radio. The new division, announced at Nine’s Upfronts today, will be tailored for key C-suite clientele looking to go from a “transactional” relationship with Nine.

“Powered Enterprise is for those brands who want to elevate from a transactional relationship with Nine, to go beyond media placement and advertising alone,” says Liana Dubois, director of Powered.

“Powered Enterprise is for businesses that believe in marketing-led growth, and more broadly for those that believe in the power of total company collaboration. We will develop a business plan for growth right alongside each other.

“This isn’t about one ad campaign or a summer launch. The conversations Powered Enterprise will be having are aimed at understanding an organisation’s horizon planning and co-creating strategies and ideas that deliver against that plan in a way that no other media partner in Australia can.”

Nine, which holds 27.9% of the audience share for total people so far this year, according to OzTam, also outlined its content line up leading into Christmas and next year.

Love Island Australia, Lego Masters, Australian Ninja Warrior, The Block and Beauty and the Geek will return next year.

The network is also launching shows such as Celebrity IOU Australia, a series that follows A-listers as they transform living spaces, The Parent Jury and Celebrity Apprentice Australia.

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