Nine Upfront: An AI run self-serve tech platform targeting SMBs

By AdNews | 6 September 2023

Nine has launched Nine Ad Manager, a self-serve tech platform utilising artificial intelligence to help small to medium size businesses buy video advertising on 9Now.

Australia’s 2.5 million small to medium size businesses - that currently spend $1.5 billion on social video ads each year - will now be able to buy a campaign across Nine's on-demand platform 9Now.

With the ability to precisely target audiences using age and sex demographics, postcode and Nine’s 9Tribes audience segments, Nine Ad Manager is an all-in-one self-service ad platform that unlocks the power of streaming TV advertising for small and medium size businesses to connect with local customers in a safe, premium environment on the largest and most powerful screen in the home.

SMBs can now create an ad using AI simply by entering their website URL into Nine Ad Manager. The platform collates images, text, branding and colour palettes from the business’s website, creating a scripted video with AI-generated voice-over - all produced in under a minute.

The platform is focussed on 9Now at launch with the tech stack able to be used across Nine’s digital audio and digital display inventory in the future.

For the real estate industry, Nine Ad Manager will allow more than half a million properties listed on Domain every year, to be turned into television commercials using AI in Nine Ad Manager.

In a pilot partnership with Domain, real estate agents will be able to add the power of streaming TV advertising to residential property marketing schedules, promoting the listing across 9Now targeting property buyers in the local area.

Ben Campbell, Nine’s director of data and digital advertising product, said small to medium businesses account for 98% of all businesses in Australia and contribute more than a third of our national GDP.

“The vision behind Nine Ad Manager is to make streaming TV advertising accessible to businesses of all sizes and help them get their message out in a whole new way," Campbell said.

"With Nine Ad Manager, streaming TV advertising is not just within reach, but easier than ever.”

Tim Rose, director of sales - Nine Plus, said with Nine Ad Manager, small to medium businesses can put their business in front of the right audience whenever and wherever they watch 9Now across connected TV, web and app.

"It's easy, affordable and effective," Rose said.

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