Nine has signed a five-year exclusive partnership with Netball Australia starting January 1, with broadcast and streaming rights for Suncorp Super Netball, all Australian Diamonds matches and the Netball World Cup Sydney 2027.
The broadcast coverage will span 9Network, 9Now and Stan Sport, with aims to deliver brand reach, premium live audiences and brand access to engaged communities.
“Netball gives brands access to one of the most influential consumer audiences in the country: households, families and women who drive spending decisions every day. It combines trust, passion, participation and strong community connection, which is a rare combination in media,” said Matt James, chief sales officer at Nine.
"Across Nine’s ecosystem, from broadcast and streaming to digital, publishing and out-of-home, we can help partners connect with these audiences at scale and with greater impact.”
The inclusion of Netball into the group's portfolio will bring Nine’s sports coverage to NRL, State of Origin, Wallabies and Super Rugby, Premier League, UEFA Champions League, premium year-round Grand Slam tennis, the Olympic Games, and now Netball, inclusive of the finals and semi-finals of the Diamond matches.
“We have heard consistently from our fans that they want to see more netball content. This sport matters to fans right across our country and for them to be able to watch it together and celebrate their heroes is what creates the magic moments that deepen connections with our game,” said Stacey West, CEO at Netball Australia.
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