Nine's Stan grabs exclusive broadcast rights for European football

Chris Pash
By Chris Pash | 28 June 2021

Nine's streaming platform Stan has acquired the exclusive broadcast rights for the UEFA (Union of European Football
Associations) Champions League, UEFA Europa League and UEFA Europa Conference League.

The deal starts with the UEFA Super Cup in August.

Stan Sport will live stream all 420 matches across each season as part of the three-year deal.

This acquisition is consistent with Stan’s strategy to invest in incremental exclusive sport broadcast rights, focusing on driving its long-term subscriber growth.

Stan Sport now has streaming rights to Rugby Union (including Wallabies and Wallaroos Test matches and Super Rugby Australia, Trans-Tasman competitions as well as the British and Irish Lions’ Tour of South Africa and other international Rugby competitions); Grand Slam tennis (Wimbledon, Roland Garros and Australian Open); and the UEFA club competitions.

The deal will mean increased costs for Stan. Reflecting Stan’s share of sports rights costs and the associated production, marketing and technology costs, Nine expects that Stan Sport will report costs of around $70 million - $90 million in the 2022 financial year.

Stan Sport, since launching in February, has gathered active subscribers of more than 150,000. 

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