Matt Dickson.
SCA has appointed Matt Dickson Western Australia commercial strategy leader.
Reporting to SCA's head of commercial in WA, Megan Tuckey, he will drive commercial audio growth and revenue in the agency, direct and regional market.
"I'm thrilled to be returning to SCA at such an exciting time for audio. As the most capable full-funnel medium, audio offers incredible potential," Dickson said.
"I'm looking forward to getting out into market to help solve WA clients' marketing challenges through SCA's suite of assets."
Dickson joins SCA from Nine Entertainment, where he served as client solutions lead. He has also held senior roles at NOVA Entertainment and SCA, where he was national head of creativity - The Studio.
Luke Minto, SCA's national head of audio sales, said the WA market was thriving for SCA, with a dominant 49.7% share of the 25–54 audience in Perth following Survey 4, and a 100% share of regional WA radio.
"This gives us a complete audience platform for brands to grow and connect across the state," Minto said.
"Matt is a renowned audio evangelist, and his move to SCA is a brilliant step forward - not just for the audio medium, but for WA clients, who now have access to globally recognised talent to partner with on their next campaign," Minto said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.