Nine's Esther Carlsen joins NOVA

By AdNews | 12 February 2024
Esther Carlsen

NOVA Entertainment has appointed Esther Carlsen digital commercial director.

Carlsen began her career as a sales leader across Yahoo7! and ninemsn, before leading Group M’s programmatic business unit, Xaxis, in the role of MD. Carlsen went on to lead the local operation for consumer data business, Axciom, before leading the digital performance agency, Bench. Most recently, Carlsen worked as commercial director for Nine Digital Audio.

Carlsen is the second significant digital ad executive appointment to senior commercial leadership positions, after Nicole Bence joined the business last year in the role of chief commercial officer.

Bence says audio is the fastest growing digital media in Australia and there are few executives better placed than Carlsen to capitalise on that opportunity.

"I’m confident she’ll play a critical role in continuing to drive the transformation and adoption necessary for us to lead the market," she says.

Carlsen said she's excited to be joining the NOVA team at such a pivotal point in their transformation to become an all of audio business.

"After learning of the company’s vision, I believe my experience across both the buy and sell side will enable me to help clients unlock the full value of the growing audiences across the network," she said.

“As the media landscape becomes more complex, I believe NOVA have a compelling offering that will help clients and agencies optimise their spend and maximise their reach and impact.”

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