Blake Talarico
Women’s lifestyle network Are Media has appointed Blake Talarico head of commercial data.
Talarico, joining Are Media from Nine, will lead the launch of Are Media Collectives, a female customer segmentation tool which spans seven content verticals.
He will also develop new products including shopper intent segments, new data partnerships, and new onboarding pathways for advertisers to match their first party data to Are Media’s eight million authenticated users.
“We’re thrilled to welcome Blake to Are Media,” said Anna Quinn, director of sales at Are Media.
“His expertise in data strategy and commercialisation will be instrumental in launching Are Media Collectives and our new data products, ensuring we continue to deliver innovative, data-driven solutions for our clients and audiences.”
Talarico said he is excited to join the team at a time of growth for the company with the launch of Are Media Collectives.
“By combining audience interest and intent data, transactional data and cross-platform engagement with Are Media’s trusted brands, we can deliver highly targeted campaigns that create measurable business outcomes and reach the right audience at the right time. I look forward to working with this talented team to shape the future of data-driven media in Australia.”
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