Nine’s Ashley Earnshaw appointed commercial director at Nova

By AdNews | 25 June 2025
 

NOVA Entertainment has appointed Ashley Earnshaw group commercial director. 

Earnshaw joins with more than twenty years of industry experience. He was most recently director of sales – total audio at Nine. 

In this newly created role, he will report to chief commercial officer Nicole Bence. 

Earnshaw will lead NOVA’s agency teams across Sydney and Melbourne. The role will also include national responsibilities for the broader sales team.

“Ashley’s appointment presents an exciting opportunity to lead our All-of-Audio transformation agenda,” Bence said. 

“This role is a pivotal addition to the team that will ensure we meet the evolving needs of our customers. Ashley brings with him proven expertise and a deep understanding of the value in helping clients unlock growing audiences across audio. I’m confident he will play a vital role in driving the outcomes necessary for us to lead the market.”

Earnshaw will be responsible for driving continued momentum for NOVA Entertainment’s All-of-Audio offering.

“I’m thrilled to be taking on this new leadership role. Nova is home to some of Australia's most loved audio brands, with a clear and ambitious vision for the future,” Earnshaw said. 

“The audio industry is at a dynamic inflection point, driven by compelling content, innovation and accelerating digital growth. Increasingly, advertisers want to know how to drive growth. Across Nova's All-of-Audio, there’s an enviable array of market-leading solutions, and I can't wait to be a part of it.

“I’m excited to work under Nicole's leadership, form part of the commercial strategic direction and lead the agency teams in our largest markets.”

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