Nine has announced the headline brands for its broadcast of the Olympic and Paralympic Winter Games Milano Cortina 2026.
NRMA Insurance, Harvey Norman, Chemist Warehouse, Bupa and GWM have joined Nine's broadcast of the Winter Olympic and Paralympic Games as partners and sponsors.
The brands will play a role in the games starting in 10 weeks with the opening ceremony February 6.
Nine is delivering fully integrated brand opportunities across a united media content ecosystem that covers the 9Network, 9Now and Stan Sport, and across Nine's Total Publishing and Total Audio assets.
The 16-day event will feature more than 50 Australian athletes including freestyle skier Jakara Anthony, snowboard halfpipe Scotty James and women's aerials Laura Peel and Danielle Scott, with what is expected to be Australia's best ever Winter Olympics medal prospects.
Nine said past broadcast partners of Nine's Olympic coverage saw significant gains after Paris 2024, up to 70% uplift in brand quality perception and 47% increase in enquiries.
"We are thrilled to welcome our headline brands, who recognise the immense value of connecting with Australians during this powerful national moment," said Nine director of sales Olympic and Paralympic Games Andrew Cann.
"The broadcast of Milano Cortina 2026 presents a huge opportunity for brands to seize this unmissable chance to connect with millions of emotionally engaged Australians across Nine's unrivalled Olympics integrated ecosystem."
Nine's coverage of the Olympic Winter Games Milano Cortina 2026 will begin on Wednesday, February 4 with Let The Games Begin, with the opening ceremony on February 7 (February 6 in Italy) and screen across the 9Network, 9Now and Stan Sport.
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