Nine restructures 9Now with GM of video Niamh Collins to depart

Arvind Hickman
By Arvind Hickman | 18 May 2018
Niamh Collins.

Nine has restructured 9Now, its live streaming and on demand video platform, as it moves to further integrate video into the broader business, Adnews can reveal.

As part of the changes, it is understood the position of general manager of video, held by Niamh Collins, has been made redundant. Collins led 9Now for the past two-and-a-half years and has driven key initiatives, including Nine’s Summer Love programming. 

9Now's programming content team will remain part of Nine's programming and content division under Hamish Turner, while the 9Now product team will join Roxanne Hoad’s product and audience director function, under digital chief operating officer Christiaan Rutten’s remit.

The 9Now production content team will fall under group content strategy director Lizzie Young as Nine continues to expand into short form video reach.

In an email obtained by AdNews, Nine CEO Hugh Marks told staff that Collins' efforts over the past two-and-a-half years had played a key role helping 9Now grow to almost 6 million registered sign-ups, the most among commercial FTA networks in Australia.

“I want to take this opportunity to thank Niamh for her efforts over the past two and half years with Nine,” Marks said.

“Niamh joined us at the launch of 9Now and has played a key role in driving it to become the clear leader in the Australian broadcast video on demand (BVOD) space. The platform has by far the best consumer experience and now sits at the heart of Nine’s data strategy. We wish Niamh well and thank her sincerely for her significant contribution to where 9Now is today.” 

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