Nine has announced it will launch an ad supported tier to Stan later this year.
The launch will extend Stan’s advertising offering beyond Stan Sport for the first time, allowing advertisers to run campaigns across 9Network, 9Now, Stan Entertainment, Stan Sport, Nine's publishing and digital platforms, 9Podcast and QMS Media.
Stan’s entry-level entertainment offering will become Basic with Ads, priced at $9.99 per month and including HD streaming.
Alongside Basic with Ads, Stan will continue to offer ad-free entertainment plans.
Advertising on Stan will launch with a light ad load designed to maintain a premium viewing experience while delivering strong attention outcomes for advertisers.
“A lower-priced entry point with HD streaming broadens access to Stan and helps us reach more Australians across entertainment and live sport, while supporting continued investment in premium content and Australian storytelling,” said Amanda Laing, managing director streaming & broadcast at Nine.
“That breadth of connection is a powerful advantage for brands. It enables advertisers to engage audiences in ways that are seamless, consistent and deeply impactful across all of Nine’s portfolio.”
Nine said the expansion will use its first-party data to give brands a clearer picture of how audiences move across its media portfolio, improving campaign planning and measurement.
Matt James, chief sales officer at Nine, said the inclusion of ads on Stan will provide brands with greater access to audience.
“With Stan now part of our advertising offering, brands can access a more powerful and unified way to connect with Australians across entertainment, sport, news, publishing and outdoor,” he said.
“The strength of a connected media business lies in its ability to bring premium audiences, content and channels together.”
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