Nine closes deals with Facebook and Google

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 1 June 2021

Nine has closed deals with both Facebook and Google over payments for its news content on the platforms. 

The agreement with Facebook has a term of up to three years with a minimum amount payable over the term. As part of the agreement, Nine will supply Facebook news video clips and access to digital news articles on Facebook news products. 

Nine’s five-year agreement with Google includes the supply of news content, excluding video, for Google’s News Showcase and other news products.

Google will also expand its marketing initiatives across Nine’s platforms as part of the deal.

The amount payable is a fixed annual fee with modest growth in the early years.

Nine hasn't revealed the exact expected revenue boost from the deals.

However, Nine expects growth in its publishing division EBITDA (earnings before interest, taxes, depreciation, and amortisation) in the financial year starting in July to be in the range of $30 million to $40 million.

This includes expected net revenue from the deals, the impact of the termination of Google’s previous sales agreement on programmatic advertising sales revenue from March 1, as well as the ongoing growth in subscription revenues for mastheads. 


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