Nine has completed the merger of the former Fairfax-operated Drive Network into CarAdvice.com.
The move, which makes less than 10 roles redundant across both platforms, creates what Nine says is the largest multi-platform auto media brand, spanning across radio, print, digital, TV and social.
The merger also extends Drive Network into print by leveraging former Fairfax papers, such as The Sydney Morning Herald and The Age, now owned by Nine.
CarAdvice CEO Andrew Beecher says bringing the two brands together consolidates CarAdvice’s position in the Australian market.
CarAdvice founder and director of content Alborz Fallah says it remains committed to creating relative content for its audience.
“Our acquisition of Drive and our greatly expanded reach into print gives us yet another platform to a whole new audience, whilst bringing Drive’s dealer expertise to our platform,” Fallah says.
Drive, which ran for 22 years, previously operated as a joint venture between Fairfax and auto industry executives, with original editorial and listings mastheads in leading Fairfax newspapers such as The Age and The Sydney Morning Herald.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at email@example.com