Nine appoints Sydney sales director

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 31 March 2022
Nikki Rooke

Nine has appointed Nikki Rooke as director of sales for Sydney.

Rooke joins after five years at SCA where she was national head of radio sales. She has also worked at Seven West Media, where she was Sydney sales director, as well as at Turner and ARN.

“Nikki is one of the most senior sales leaders in our industry and I can’t wait to welcome her into the Nine family,” says Nine chief sales officer Michael Stephenson.

“Nikki is an important part of our senior team and will make sure that we continue to lead the way in Total TV, Total Audio and Total publishing.

“She has an outstanding track record and is one of the industry’s most respected players for a reason. Nikki has an in-depth understanding of what marketers need in a world where consumer behaviour has changed forever. The future of media is total media and Nikki is the perfect person to lead our single largest sales team. I can’t wait for her to start.”

The appointment comes after Nine recently aligned its national sales team under Total Television, Total Audio and Total Publishing.

“I can’t think of a more exciting time to be joining Nine,” Rooke says.

“The scale of audience and depth of data in combination with some of the most premium environments for brands across TV, BVOD, Radio and Print provide a proposition that I just can’t wait to be part of.

“In addition, there are so many talented people at Nine, many of whom I have worked with before, and I’m looking forward to learning from them and working with them to deliver brilliant results for advertisers and for the business.”

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