Nine has appointed Sophia Phan as its growth content editor for its metro mastheads.
Phan’s appointment is part of the publisher’s long-term strategy to grow the audiences of The Sydney Morning Herald and The Age and attract future subscribers.
Phan will join the recently created Premium Content Team at Nine, reporting to head of premium content Chris Paine.
She will lead the mastheads’ team of social media editors and producers to ensure the properties of the Herald, The Age, WAToday and Brisbane Times are more accessible to younger audiences.
“Over many years, Sophia has proven invaluable in all our digital planning and execution for major events and breaking news, and in many ways has been performing this job unofficially for quite some time,” says executive editor Tory Maguire.
“Her appointment to this new role will make a material difference to our ability to grow our audience and is a tangible example of our commitment to ensuring our mastheads are amongst the best at finding a different audience for our journalism.”
Maguire says Phan will help ensure the mastheads’ news-breaking journalism is re-packaged in innovative ways across myriad social, audio and video platforms to best target a youth audience.
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