Nine and Seven take UnLtd Cup honours

By AdNews | 29 July 2026
 

Team OMD at UnLtd Cup.

The annual UnLtd Cup soccer tournament saw more than 300 industry workers across Melbourne and Sydney come together to kick goals for good. 

The soccer tournament, sponsored by Paramount, had 36 teams compete. 

Nine secured the trophy in Melbourne with oOh!media in second place.  

In Sydney, 46 games took place with Seven taking the win and OMD runner up. 

“Events like UnLtd Cup showcase the power of football to bring people together, and we're proud to support UnLtd in creating positive impact for the next generation through sport,” said Paramount’s Nick Bower. 

“Our all-girls team had a blast at the Melbourne event and we're excited to keep that momentum going as we head towards the Women’s World Cup next year on Paramount+.” 

The Melbourne event also featured an activation from UnLtd’s charity partner We Are Mobilise, who organised a game of blind-fold soccer. 

In Sydney, players got to hear from batyr and ex Matilda’s doctor, Dr Brandi Cole, on the importance of mental resilience in sport. 

The next sporting event is the UnLtd Open golf tournament, taking place in Sydney on September 11 and in Melbourne on October 2. 

“UnLtd Cup is such a fun day filled with positive energy, brilliant sports camardarie and everyone giving it a crack for a good cause,” said UnLtd CEO Philippa Moig. 

“It’s great to see so many of our industry, especially the younger generation, taking the time to connect with the industry, make new friends and support UnLtd.  

“Thank you to our sponsors, volunteers and everyone who came along to make it such a great day!” 

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