Nine has adopted Magnite’s SpringServe solution to manage delivery and mediation of its programmatic demand on Nine’s BVOD platform, 9Now.
Nine’s digital commercial director, Nick Young, said Nine continues to invest in developing market-leading digital and data capabilities.
“It's critical we partner with the best in class technology to meet the unique needs of advertisers in this market. Magnite is such a business and we are pleased to be extending our partnership with the team," he said.
Magnite ANZ MD Yael Milbank said utilising advanced technology designed specifically for programmatic environments helps publishers like Nine maximise revenue potential and tap into new advertising opportunities.
“Our holistic approach to account service, encompassing tech operations, demand, and deal management, helps our clients navigate the intricate programmatic landscape and empowers them to fully leverage programmatic advertising's potential. We look forward to delivering positive outcomes for Nine through this unique combination of technology and service," he said.
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