This Way Up.
Uncommon Creative Studio UK founder Nils Leonard and Cannes Download will headline This Way Up in August, AWARD’s annual festival of creativity.
The event is held across three days and three Sydney venues from August 12-14.
“This Way Up is about more than inspiration, it’s about momentum, community, and recognising the people and ideas that are shaping the future of creativity here and abroad,” said AWARD chair Mandie van der Merwe.
“We’re thrilled to bring a mix of global and local talent together in one incredible week, and everyone’s invited.
“If you care about creativity and where it’s headed, this is where it all happens.”
This Way Up is proudly sponsored by Meta, LinkedIn, OMA and TalentPay.
Cannes Download is presented by Val Morgan, with LinkedIn as B2B supporter.
2025 PROGRAM
Day 1: SPEAKERS, Tuesday, August 12:
The program kicks off at ACO On the Pier, with a keynote from Nils Leonard in his role as Jury President for the 46th AWARD Awards.
He’ll then be joined by CMOs, creatives and strategists for The Work Behind the Work, a session exploring the insight and creative process behind some of this year’s Australian campaigns. Further speakers to be announced.
Day 2: CANNES DOWNLOAD, Wednesday, August 12:
Located at HOYTS EQ Sydney as Advertising Council Australia brings back Cannes Download, presented by Val Morgan.
Curated by Dave Bowman, chief creative officer at Publicis Groupe ANZ and 2025 Cannes Juror, this showcase will screen the global campaigns before a national tour to Melbourne, Brisbane, Adelaide and Perth.
Bowman will be joined live on stage by fellow Cannes jurors, 2025 award-winners and Young Lions.
Day 3: 46TH AWARD AWARDS, Thursday, August 14:
The week wraps with the 46th AWARD Awards Ceremony at Doltone House, Darling Island.
This year’s new theatre-style event will unveil all the Gold, Silver and Bronze winners.
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