Nikki Rooke is Nine's new director of sales for Total TV

By AdNews | 20 May 2024
Nikki Rooke

Nine's Nikki Rooke has been promoted to director of sales - total television, reporting to chief sales officer Michael Stephenson.

She replaces Richard Hunwick, who announced his resignation last week.

Rooke, currently director of sales - Sydney, with commercial responsibility for Nine’s TV, streaming, audio and publishing assets, will lead national total television sales team overseeing Metro TV, Regional TV and BVOD.

Stephenson said Rooke is one of the industry's most senior commercial leaders and her record speaks for itself.

"She is passionate about our people and she has an in-depth understanding of what marketers need. There simply isn't a more perfect or more qualified person to lead our Total TV team than Nikki Rooke," he said.

Rooke said she can't wait to work with all Nine's advertisers who understand and embrace the power of television and the sustainable, profitable returns it delivers to their businesses both in the short and long term. 

“I am also very excited to be working with such a talented sales team both market facing and those behind the scenes who work tirelessly every day to ensure our clients have the best experience possible," she said.

“It is such a great time to be stepping into this role as we countdown to Paris 2024, which will deliver to advertisers of all sizes a viewing experience never seen before across FTA television and BVOD with unprecedented scale and addressability. 

"This is only the beginning, with so much more content, more new product innovation and more new data opportunities to come. I can't wait to get started.” 

She starts July 1.

Her replacement as director of sales - Sydney will be announced in the coming days. 

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