John McNerney. Credit: Nift
US technology company Nift has appointed former Yahoo executive John McNerney as general manager, APAC, to lead its expansion into Australia and the broader Asia-Pacific region.
McNerney, who most recently served as managing director, AUSEA at Yahoo, will be based in Sydney and report to Nift's chief revenue officer, Saket Mehta.
He brings more than 15 years of international experience in SaaS, data and advertising technology, with previous roles at ComScore and Verizon Media.
The APAC expansion follows recent launches in the UK and continued growth across North America.
"John brings deep regional expertise, strong industry relations, and a proven ability to build teams and partnerships in complex markets," Mehta said.
"He's exactly the right leader to establish our presence in Australia."
McNerney said Australia was a natural launch market for Nift as the company expands across APAC.
"Nift sits at the intersection of commerce, data and experience, helping partners drive deeper loyalty and brand affinity by delivering personalised value," he said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.