Nielsen has inked a two-year extension to deliver TV measurement services in New Zealand.
The renewal reaffirms the partnership with New Zealand’s Television Broadcasters Group, made up of Television New Zealand (TVNZ) and Sky Network Television (including Sky Free, formerly Warner Bros. Discovery NZ).
“It’s such a win for the New Zealand media market that Nielsen continues to serve broadcasters like Sky and TVNZ,” said Monique Perry, managing director of Nielsen Pacific.
Ben Gibb, Think TV Chair, said the ongoing investment in TV measurement highlights that independent and robust measurement continues to be crucial in ensuring transparency and trust in the market.
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