Many Australians want a seaside holiday and others are happy with just a road trip, according to insights from Nielsen Consumer & Media View (CMV).
Leisure time isn’t shrinking despite cost-of-living pressures, it’s just shifting.
Travel remains a top aspiration but Australians are more likely to pack the car for a coastal holiday (56%) or hit the open road (40%) than spend big on an overseas getaway.
“Australians don’t need extravagance to have a good time,” said Glenn Channell, Nielsen’s Pacific Head of Advanced Analytics.
“They’re looking for simple ways to enrich everyday experiences, from road trips to backyard projects”
Cooking is the undisputed king of kicking back, with 83% of Australians (18.9 million) saying it’s how they chill out, with almost nine in ten also saying they “cook from scratch”.
Cooking is closely followed by reading (68%) and gardening (41%), cementing the home as the hub of leisure.
That doesn’t mean Aussies don’t hit the outdoors in their spare time, with walking the nation’s top leisure activity (19.1 million). Bushwalking is also popular (54%), along with hitting the beach (76%).
While participation in organised sport is moderate, watching it is high. 37% of all Australians watch AFL, while NRL attracts 29%. And high-profile events, like the Australian Open (29% high interest), unify the country in front of screens of all sizes.
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