Credit: Markus Spiske via Unsplash
Australia’s advertising landscape in the half year to June is defined by steady growth, a return to brand-building strategies and a stronger push into digital and cross-platform campaigns, according to data and analytics group Nielsen.
Spending most on advertising in the half year to June is led by the retail, finance and travel sectors.
Travel/accomodations is up 19% and finance 22% compared to the same six months last year.
The latest data from Nielsen:
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