Matty Lin. Credit: Nielsen
Nielsen has appointed Matty Lin as APAC regional sales leader, based in Singapore.
Lin joins from TikTok/Bytedance, where he was general manager of global business solutions for Southeast Asia and South Korea, leading commercial strategy and regional P&L.
He will lead Nielsen’s commercial organisation across Asia-Pacific, reporting to chief revenue officer Amilcar Perez.
“Nielsen sits at a truly special intersection of content, commerce and audience behaviour,” he said.
“APAC is one of the most dynamic and diverse regions in the world, and as consumer habits evolve at unprecedented speed, the need for accurate, independent and future-ready measurement has never been greater.”
“I’m excited to deepen Nielsen’s influence in shaping industry standards, not only across digital and cross-media audience measurement, but also by bringing AI-driven advancements into how we help clients understand audiences, prove media value and accelerate growth across platforms.”
Perez welcomed Lin to the company and was full of praise for his experience and expertise.
“I’m confident that Matty’s experience at the forefront of advertising, technology, measurement, and platform innovation will bring value to our APAC team and help deepen Nielsen’s influence in shaping industry standards,” Perez said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.