Nicole McInnes lands new marketing role with WW

Josh McDonnell
By Josh McDonnell | 1 November 2019
Nicole McInnes

Ex-Ovo CMO Nicole McInnes has landed a new role, leading marketing for WW, the brand formerly known as Weight Watchers.

Taking on the role of director of marketing and commercial ANZ, McInnes will lead the marketing output for the weight loss business following its rebrand last year.

As part of the changes, WW is looking to move away from its traditional weight loss positioning and focus more on an overall healthy lifestyle approach.

"WW is at this amazing point in its history and I am so excited to join at the beginning of their future-focused transformation. What has remained is their mission to change people's lives from the inside out, and leading the marketing, digital and commercial teams to deliver on that promise is an inspiring challenge," McInnes says.

McInnes, who exited Ovo earlier this year, has also held several high profile marketing roles with companies including Woolworths, dating platform Eharmony and Pandora.

Earlier this year, WW appointed Connecting Plots as their new lead creative partner. The relationship coincided with the appointment of broadcast journalist Samantha Armytage as its newest ambassador.

"We are thrilled to welcome Nicole McInnes to the WW team as our Director of Marketing and Commercial, as we continue on our journey of transformation to become the world's partner in weight loss and wellness," WW ANZ MD Mathieu Le Renard says. 

"She brings a wealth of expertise in brand, digital and subscription marketing which will be invaluable as we create cut-through with new audiences and deliver greater value to our member base, as well as genuine passion to deliver on our mission to inspire healthy habits and make wellness accessible for all." 

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