Nick Keenan
Nick Keenan, the former CEO of Starcom, has taken a senior role at Tabcorp, Australia's largest gambling company.
“Absolutely thrilled to announce that I’m joining Tabcorp as general manager, max gaming,” Keenan posted on LinkedIn.
“I’m looking forward to working with the talented Max Gaming team, our valued partners and suppliers, and the broader Tabcorp leadership group to build on our market‑leading compliance, integrity and technical services, and to explore exciting new opportunities for growth.”
Keenan steps into the role following more than four years as CEO of Starcom Australia, where he led major client wins, including TPG Telecom, and oversaw a transformation of the agency’s operating model and culture.
He stepped down from the Publicis-owned media agency in October 2024.
“Nick joins us with more than 25 years of executive leadership experience across gaming, media and retail, particularly driving business transformation and commercial growth,” said CEO at Tabcorp, Kayelene Snowden.
“Nick brings the perfect mix of retail, commercial and gaming experience to execute on MAX’s strategic goals. This is a key appointment for our business.”
Prior to Starcom, Keenan was CEO of Red Rooster and held senior marketing and media leadership positions across CrownBet, CrownLotto, Maxus, MediaCom, and News Corp.
He was appointed to the top job at Starcom in March 2020, returning to agency life after several years client-side.
“A huge thank you to everyone who has supported me along the way,” Keenan said.
“I’m energised and ready to hit the ground running this Wednesday.”
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