Independent agency Nibble Edge has appointed Deb Rajadurai account director following a string of business wins.
Rajadurai joins from Murmur Group, where she was senior account manager working across brand storytelling, omnichannel campaign execution and strategic growth.
"Deb's appointment reflects where we are as an agency — scaling with intent," said Deepika Rodrigo, managing director at Nibble Edge.
"Deb brings the kind of strategic rigour and client leadership that will help us raise the bar across everything we do."
Rajadurai said she had always been drawn to agencies where big ideas don’t just stay on paper - but come to life instead.
"That’s what stood out to me about Nibble Edge," she said.
"The way media, creative, digital and production come together here feels seamless, helping to unlock real potential for what we can do for our clients."
The agency has since the 2024 merger grown to more than 35 people across Australia and India, with new clients spanning foodservice (Unilever, Allied Pinnacle, Countrywide), finance (Global X, Challenger, Fidelity, Azupay) and health (Hearing Australia and Afford).
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