Shortlisted teams will pitch their ideas live to a judging panel of senior industry leaders
Entries have opened for the 2025 NGEN Award, part of the MFA Awards, offering early-career media professionals the chance to respond to a live brief for charity Share the Dignity.
The award, now in its 15th year, is open to NGEN members with fewer than five years’ industry experience.
“The NGEN Award gives emerging media talent the opportunity to work on a live brief, gain exposure to senior leaders and build key strategic and presentation skills,” said head of NGEN, Melanie Aslanidis.
Shortlisted teams will pitch their ideas live to a judging panel of MFA Board directors and senior leaders at NGEN Award Day on August 27.
This year’s brief from Share the Dignity, which supports women, girls and people who menstruate who are facing homelessness, poverty or domestic violence.
A free strategy webinar will be held at 10am AEST on Thursday, June 12, to assist entrants in approaching the brief. The session will also be available on the MFA website.
Past winners have seen their work turned into real campaigns.
In 2022, Initiative’s Ben Breden and Olivia Coxon developed a national fundraising campaign for youth mental health charity batyr, supported by 19 media partners and $1.3 million in donated media.
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