Unified advertising technology platform Nexxen has promoted Alexandra Gregory to head of sales in Australia and New Zealand.
In her new role, Gregory will be responsible for crafting and driving sales strategies, accelerating revenue growth and expanding Nexxen’s customer base across all channels in the region.
With experience in the CTV landscape, Gregory will continue to leverage her knowledge of programmatic technology to identify both potential and existing partners’ needs and offer solutions accordingly.
Previously, as sales director at Amobee (now Nexxen DSP), Gregory set the agenda for key sales initiatives in Melbourne, Australia across all agencies and clients.
Andrew Dixon, vice president, APAC at Nexxen said having been with the company for more than four years, Gregory played an integral role in growing the platform's customer base in Melbourne and defining some of its most successful partnerships.
"Under her leadership, we are confident in our ability to drive exponential growth and solidify our position as a leader in the Australian and New Zealand advertising industries," said Dixon.
Gregory said she's grateful and excited to be able to take on this new role.
“With our expanded offering as Nexxen, I’m looking forward to sharing this with our clients and leading the ANZ team to create some unique solutions for advertisers," she said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.