Nexxen launches TV Viewership Audiences solution

By AdNews | 23 April 2024
Josif Zanich.

Nexxen Empowers Australian Advertisers with Exclusive Access to VIDAA ACR Data


Nexxen, a global, unified advertising technology platform, has launched TV Viewership Audiences across Australia, leveraging automatic content recognition (ACR) data to create custom segments based on viewership patterns.

The launch builds upon Nexxen’s broader TV Intelligence offering – a suite of planning, targeting and measurement capabilities rooted in exclusive ACR data from VIDAA, the smart TV operating system powering Hisense, Toshiba and other original equipment manufacturer brands.

TV Viewership Audiences has capabilities such as suppression or retargeting of linear ad-exposed viewers, competitive conquesting, and network and program preference targeting across channels.

Nexxen’s exclusive access to VIDAA ACR data will enable proprietary planning tools, such as the Nexxen TV Planner, that can inform incremental and optimal converged TV reach based on investment recommendations across linear and streaming environments.

Advertisers will also be able to measure campaign results and incremental reach, through reporting solutions like Nexxen TV Measurement, against marketing goals across linear, CTV and digital.

Nexxen's JAPAC MD, Josif Zanich, said this is a huge milestone for Nexxen in the Japan-Asia Pacific (JAPAC) region.

“Having exclusive access to VIDAA’s ACR data will not only enable us to push the boundaries of what's possible, delivering advanced TV solutions to advertisers, but will also allow us to exponentially enhance the effectiveness of TV buys across all screens, unlike ever before," he said.

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