Advertising technology platform Nexxen has launched programmatic access to native Smart TV home screen inventory across Asia-Pacific, with Australia, Singapore, Malaysia and the Philippines as initial markets.
This allows advertisers to access home screen placements on VIDAA-powered Smart TVs through Nexxen's demand-side platform. VIDAA OS, developed by V, powers more than 50 million Smart TVs across more than 180 markets globally.
Guy Edri, CEO of V, said the home screen was where the TV experience actually began.
"In today's world, that is TV. It's where discovery happens, where decisions are made, and where attention is at its highest. For partners and advertisers, it's not just an entry point, it's the most valuable moment to connect with audiences at scale," he said.
Josif Zanich, managing director JAPAC at Nexxen, said pairing the premium inventory with Nexxen's data and TV capabilities would allow advertisers to plan, activate and measure campaigns within a single platform.
"By pairing this premium inventory from V, one of the leading and most widely adopted platforms in the Australian market, with Nexxen's unique data and advanced TV capabilities, advertisers can unlock smarter audience engagement and ultimately drive full-funnel performance," he said.
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