Advertising technology firm Nexxen has launched nexAI, a suite of artificial intelligence tools integrated across its end-to-end ad platform.
The tools span the company’s demand-side platform, supply-side platform, data platform and in-house creative studio, and aim to improve campaign planning, activation, optimisation and monetisation. The platform also uses machine learning and generative AI to support advertisers, agencies, and publishers.
“Our clients are continuing to lean into data and technology to navigate the fragmented media landscape, and nexAI meets this evolving need,” said Nexxen chief product officer, Karim Rayes.
“By integrating AI across our unified platform, and leveraging our existing data to inform these capabilities, we're not just adding features, we're fundamentally transforming the way campaigns are run and inventory is monetised.”
Key features include AI-powered forecasting and strategic recommendations, automated campaign setup, real-time optimisation through adaptive algorithms, and yield improvement tools for publishers.
Specifically, nexAI leverages the company’s advanced and exclusive data to deliver enhancements across four key areas:
- Planning: Improved audience planning, forecasting and strategic recommendations powered by AI offer greater clarity and insight
- Activation: AI-driven automation streamlines campaign setup and management
- Optimisation: nexAI continuously monitors and optimises campaigns in real time, leveraging machine learning to maximise performance and ROI; this includes advanced algorithms that evolve and adapt, exponentially improving over time through iterative learning
- Monetisation: Publishers benefit from AI-driven yield optimisation and increased transparency, ensuring maximum revenue generation
“Sifting through campaign data to uncover meaningful insights can take hours, but nexAI puts that power at our fingertips in an instant,” director of digital strategy at Assembly Global, Jamie Snider said.
"By automating data and insight collection, nexAI will streamline our team's workflow, allowing us to shift focus to higher-value strategic initiatives and discovering new growth opportunities for our clients,” senior innovation and growth director at Tinuiti, Brian Binder, added.
The first release includes an AI assistant embedded within the Nexxen DSP. It provides real-time campaign insights, with future updates set to include actionable optimisation recommendations aimed at improving return on ad spend.
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