Josif Zanich.
Advertising technology platform Nexxen has enhanced its TV Intelligence solution in Australia with expanded automatic content recognition data from more than 1.9 million smart TVs with the VIDAA-enabled operating system.
The expansion captures linear and streaming behaviour across household-level viewership, offering advertisers visibility into how audiences engage with content across live TV and apps. The data enables targeting and campaign optimisation across the full media funnel.
"As viewer behaviours continue to evolve in Australia, brands and advertisers are increasingly embracing new ways to better understand and engage TV audiences," said Josif Zanich, managing director JAPAC at Nexxen.
"Powered by one of the country's largest ACR datasets, Nexxen's TV Intelligence delivers visibility across both linear and streaming platforms helping media buyers and traders alike make more informed decisions on their investment."
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