Karim Reyes
Nexxen, an end-to-end advertising technology platform, has announced major enhancements to its AI campaigns assistant and that it will be launching a new DSP user interface.
Its AI assistant, known as NexAI, that operates within its demand-side platform (DSP), will be equipped with abilities capable of augmenting all phases of advertising campaign management, able to assist and amplify with full-funnel performance
NexAI DSP, will become capable of reporting on and tracking analytics of mid and post campaigns, as well as assisting with pre-campaign setup and quality assurance. It will also be able to assist with campaign launches by automatically detecting campaign misconfigurations.
Its enhancements will also deal with troubleshooting and diagnostics so it can quickly identify, diagnose and resolve delivery issues.
Mid-campaign optimisation will be natively embedded in the assistant’s insights to provide recommendations for mid-flight campaigns.
“Nexxen’s AI-native DSP and enhanced nexAI DSP Assistant represent meaningful steps forward in how agencies can connect data, planning and activation within a single workflow,” said Joey D’Alesio, manager, platform partnerships, division-d.
“What stands out is how the assistant connects live campaign data with Nexxen’s knowledge base in a way that is actually actionable.”
The company has also announced it will launch a new DSP user interface (“UI”), to create strategic operational efficiencies and streamline intuitive workflow in the platform.
The AI-native interface will effectively serve as the foundation for future innovation integration, designed to assist with faster user onboarding and quicker campaign launches, by reducing the need for training.
“Nexxen has spent years securing unique data assets and building research, planning and measurement solutions on top of them. Now, we have layered in AI to drive performance and automated these processes for streamlined workflows and better outcomes,” said Karim Rayes, chief product officer.
The company has also announced plans for future enhancements, such as developing its nexAI DSP assistant to be capable of optimisation recommendation through adjustments to bids, budgets, audiences and supply, in order to drive stronger campaign performance.
“We are already seeing value across the campaign lifecycle, from answering feasibility questions in pre-campaign planning, to surfacing optimization opportunities in-flight, to accelerating post-campaign analysis,” said D’Alesio.
Yet, the company has specified that no matter how sophisticated its artificial assistant becomes, its autonomy will only operate to the extent that the user chooses.
“At Nexxen, we are building people-first DSP technology that saves time on manual tasks and launches campaigns to market faster, but leaves the decision-making power fully in our clients’ hands, to the degree they want it,” said Rayes.
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