Independent digital media agency Next&Co has added two ASX listed clients: integrated allied health network Healthia; and medicinal cannabis clinic Cannadoc.
The agency will manage digital media strategy for both companies, following a competitive pitch process.
Healthia, which operates a network of podiatry and physiotherapy clinics and B2B businesses, came on-board after Next&Co carried out an audit of the company’s digital media advertising spend via its new media auditing tool Prometheus.
The tool, which officially launched in May, was built by the Next&Co team, and enables advertisers to find out the efficiency of their digital ad spend across Google, Facebook, LinkedIn and Bing.
Advertisers can select from in-built KPIs, including leads, customer conversions, ROI, and reach, and then use the auditing tool to determine the exact wastage of their annual digital spend and where that wastage is occurring.
Healthia CMO Leann Ellison says Next&Co’s auditing methodology sets it apart from other agencies.
“After moving into the Chief Marketing Officer role, it was absolutely critical I achieved digital success," says Ellison.
"Next&Co were instrumental in executing digital audits, along with paid and SEO digital strategies. Following their ideas, we are already achieving double digital growth for online bookings, significant reduction in cost per conversion rates, and improvement in media wastage across all the Healthia brands,” she says.
Next&Co founder John Vlasakakis says he's looking forward to working with both companies.
“Having more than 10 years’ experience servicing healthcare brands and ASX listed companies with digital, we are excited to deploy our IP and methodology with Healthia, and also in the ever-growing medicinal cannabis space with Cannadoc," says Vlasakakis.
"There are lots of quick wins on offer, so we are looking forward to scaling each business with their commercial objectives."
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