Independent media agency Next&Co has won Australian healthcare provider Doctors on Demand media account following a competitive pitch.
Next&Co will manage out-of-home, digital video, audio and programmatic media.
Doctors on Demand provides access to healthcare through video consults 24 hours a day.
Next&Co co-founder John Vlasakakis said: “The pandemic was a real kick starter for the telehealth industry and that trend is certainly continuing.
"Doctors on Demand delivers crucial virtual healthcare services and has become an important part of the medical mix for so many Australians.
"We have worked in the healthcare sector for more than 15 years now and it's an area where our clients truly thrive.
"There is also that feel-good factor, knowing that the work we are doing is driving positive outcomes for people’s health and easing the burden on our healthcare system across the country.”
Doctors on Demand head of marketing Leeann Ellison said: “Considering Next&Co’s healthcare credentials, working with them was the right choice for us.
"We are looking forward to seeing how they elevate our brand positioning to the next level as Australians continue to seek out alternative avenues to support their health.”
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