News Corp's lifestyle arm, NewsLifeMedia has announced that the company has licensed digital lifestyle brand Buro 24/7 from founder Miroslava Duma and will launch Buro247.com.au in early 2015.
As one of the fastest growing lifestyle sites in the world, Buro 24/7 is a culture, lifestyle and fashion digital news bureau. It was born from the distinctive style, opinion and reportage of digital media powerhouse Miroslava Duma.
Buro247.com.au will provide original Australian content while leveraging the global resources of Buro 24/7.
NewsLifeMedia CEO Nicole Sheffield said: “We are thrilled to be launching Buro 24/7 to the Australian market. Miroslava Duma is a global fashion and lifestyle force, in fact more Australians are searching her name than the total combined search for our competitive set, so we know that there is already a keen appetite for her brand in Australia.”
Buro 24/7 Australia will take the digital brand and marry it with coverage of local cultural influencers who have a distinctive global view and appeal.
Miroslava Duma said: "We are honoured to announce the launch of Buro 24/7 Australia in partnership with NewsLifeMedia, an innovative and forward-thinking company with an impeccable reputation and a great professional team. We anticipate this partnership to be extremely fruitful and longstanding.”
Buro 24/7 began in 2011 as a small startup. It is now taking the world by storm and currently operates in six regions: Russia, Central Eastern Europe, Ukraine, Kazakhstan, Azerbaijan and the Middle East.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day. Need a job? Visit adnewsjobs.com.au.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.