News Australia has launched Back Australia: It's Good For All Of Us, a national campaign to unite consumers and local businesses .
"At a time of rapid change and uncertainty, the Back Australia campaign will unite businesses with Australians through a shared ambition: building a positive future," Michael Miller, News Corp Australasia executive chairman, said.
"For consumers, the campaign will make everyday spending choices feel purposeful and powerful.
“For brands, it's an opportunity to be part of the solution."
Back Australia has secured support from Harvey Norman, Australian Made Campaign, Westpac, Bunnings, Coles, TechnologyOne, REA Group, Cadbury, R.M.Williams, Qantas, Vodafone and BHP.
The campaign will roll out in two stages until April 2026.
Lou Barrett, managing director of News Australia Client Partnerships, said there is a genuine desire among Australians to support local business.
"We're giving our client partners an authentic way to help bridge that gap and connect with that sentiment,” she said.
“Our network gives us unmatched reach and credibility to deliver meaningful connections between brands and millions of engaged Australians. This is national pride in action, informed by deep audience insight, and designed to drive genuine impact."
The campaign will run across brands including The Australian, news.com.au, The Daily Telegraph, Herald Sun, The Courier-Mail, The Advertiser, The Mercury, NT News, Cairns Post, Gold Coast Bulletin, Toowoomba Chronicle, Townsville Bulletin and Geelong Advertiser, as well as lifestyle titles including Taste.com.au, Escape and Body+Soul.
Also supporting the initiative is the Seven Network, with editorial coverage featured across its flagship programmes Sunrise and 7NEWS.
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