NEWS IN BRIEF: 15 August 2014

By AdNews | 15 August 2014

King Content links up
Content marketing agency King Content is one of the first local agencies to join LinkedIn's program to connect brands with writers, publishers and tech platforms. LinkedIn's Certified Content Partners helps companies access relevant information to share with their target audiences.

Content to be finalist
In more content marketing, Sydney agency Mahlab Media is one of eight international finalists for Content Marketing Agency of the Year at the Content Marketing Awards. The winning agency will be announced at Content Marketing World 2014 in Cleveland, USA, on 10 September.

beIN scores with Setanta
Global media conglomerate beIN Media Group is in the final stages of acquiring Setanta Sports Australia from Ireland-based Danu Investment Partners. Setanta Australia broadcasts international soccer and rugby union, including competitions such as the German Bundesliga, the UEFA Europa League and the RBS Six Nations. The beIN acquisition is subject to approval by Australia's Foreign Investment Review Board.

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