News Corp shifts upfronts strategy to bespoke events

Lindsay Bennett
By Lindsay Bennett | 30 April 2018
Previous News Corp upfront events have been massive productions.

News Corp’s annual upfronts was one of the biggest productions on adland’s calendar. But this year it’s trading booze for breakfast with a series of bespoke events, shifting away from its 400+ show stopper evening event.

Titled ‘News Futures’, News Corp will run a series of smaller presentations in Sydney and Melbourne held across four days in May. The events will be for News Corp clients, partners and creative and media agency leaders.

The smaller, more intimate events are different from News Corp's previous upfronts efforts, which were usually among the biggest productions of the upfronts calendar.

The company’s executive chairman of Australasia, Michael Miller, says the event will reveal a number of new marketing and sales initiatives.

“We have a lot of great stories to tell and as we continue to develop innovative and creative ways for marketers to better connect with audiences and attract more customers, we want to share this news with our clients and partners,” Miller says.

“News Corp has a reputation for reinvention and innovation, and with exciting announcements and product updates, we will inspire ideas for future creative campaigns and initiatives.”

The events will focus on storytelling and innovation and will be held at The Olsen in Melbourne on May 1 and 2, and the Hyatt Regency in Sydney on May 15 and 16.

AdNews is attending the first event tomorrow in Melbourne and will cover the major announcements. 

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus