News Corp Australia has seen a surge in audience numbers across its digital brands and platforms during the first ten days of the Paris Olympic Games.
The company has seen 126 million page views for news.com.au, plus 18 million video plays, up 38% from the Tokyo games.
So far, the digital print editions of The Australian, state and regional mastheads have totalled 86 million page views, up 10%, while daily Paris newsletters have been opened 420,000 times in the first ten days.
News Corp has also tallied 7 million video views on social platforms, up 39%; 55 million content impressions, up 18%; and 4 million social engagements, up 30%.
Mick Carroll, News Corp Australia Olympic editor, said News for the first time has brought its entire business together under one umbrella.
"This whole-of-business approach has allowed us to produce more content, across more platforms, while reaching new audiences," he said.
"From print to digital, video to podcasting and newsletters to social, we have every angle covered. This is one of the most ambitious projects we have undertaken and it is clearly resonating with our audiences.”
The 45-member team covering the Olympics is producing video, podcasts, rolling 24/7 digital coverage, print coverage, a special digital print edition, blogs, vlogs and newsletters as well as bespoke commercial content for brands.
Commercial partners of News Corp's coverage include Harvey Norman, Woolworths, Omega and Stan Sport.
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