News Corp's delicious bags American Express for experiential campaign

Chris Pash
By Chris Pash | 17 December 2019
 

News Corp Australia’s food-lifestyle brand delicious announced American Express as the naming rights partner for the launch of a month-long festival across Sydney.

The retail-centric program encourages consumers to support Sydney venues and businesses in March 2020.

"It will be our biggest experiential campaign yet," says delicious editor-in-chief Kerrie McCallum.

"Together we will create a month of deliciousness for consumers with great dining experiences and unique offers that encourage them to get out, eat out and support a diverse range of venues all across Sydney."

Naysla Edwards, American Express vice president, says Month Out is a new dining experience.

"We’re running Amex Offers at numerous Sydney restaurants and inviting everyone along to enjoy pre-dinner drinks at our pop-up American Express Lounges in Sydney’s CBD, Surry Hills and Potts Point dining precincts," says Edwards. 

Supporting partners are the City of Sydney, The Daily Telegraph, The Sunday Telegraph and TheFork.

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