Dan Krigstein.
Dan Krigstein is the new chair of ThinkNewsBrands, an advocacy body for Australian news publishers.
Krigstein, who has been a director of the board since February, takes over from Tory Maguire, managing director at Nine Publishing, who had held the role since January 2024. She will remain on the board.
He currently serves as director of The Growth Distillery and News Corp Australia’s The Growth Intelligence Centre, supporting publishers, brands, and industries to develop growth strategies through customer-led thinking and product innovation.
Krigstein held local and global positions at Qantas, 20th Century Fox and Paramount
“The role of news media extends far beyond traditional advertising. In a landscape where consumer sentiment and behaviour are constantly evolving, news provides brands with a unique opportunity to engage audiences in meaningful ways,” Krigstein said.
“When publishers and brands collaborate, understanding the mindsets, moments, and motivations of Australian consumers, the outcomes are significant. I’m looking forward to working with the Board and executive team to help brands unlock growth and better understand the true value and influence of news media.”
CEO of ThinkNewsBrands, Vanessa Lyons, welcomed Krigstein’s appointment and thanked Maguire for her time as chair.
“At a time when Australia’s leading publishers have become world-class insight and targeting platforms, Dan’s leadership and commercial and consumer intelligence expertise make him the ideal person to help guide ThinkNewsBrands through its next phase of impact,” said Lyons.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.