Glamour Australia has launched as a social-first, video-led platform, debuting on TikTok and Instagram with plans to expand across YouTube, a dedicated website and newsletters later this year.
Remy Rippon has been appointed editor. She brings more than a decade of experience including her most recent role as senior beauty and health editor at Vogue Australia and previous work at Net-a-Porter in London.
News Corp Australia will publish Glamour Australia under licence from Condé Nast, alongside Vogue Australia, Vogue Living and GQ Australia. Myer has signed as the brand's exclusive multi-year beauty launch partner.
A national consumer marketing campaign launched today across social, OOH, digital and owned channels, created by Glamour Australia in partnership with News Corp Australia's in-house creative agency Roller.
The campaign centres on a group of creators described as Guests of Glamour, with the line: Your favourite follow follows @glamour.au.
Edwina McCann, editorial director and publisher of News Prestige and Condé Nast titles Australia, said the launch demonstrated how News Corp Australia was building contemporary media brands combining editorial authority, audience insight and commercial innovation.
"With a mobile-first experience and strong e-commerce opportunities, Glamour Australia represents an exciting new phase of growth for our business and our partners," she said.
Rippon said she was thrilled to be bringing the global brand to digitally native Australians.
"With a sense of community and belonging at its heart, we will meet them there and empower young women through practical, approachable content, and importantly, a sense of fun," she said.
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