News Corp Australia is launching Glamour Australia, a digital, social and video-first lifestyle brand targeting young women.
The launch, starting later this year, will begin on social video, followed by a native site equipped with e-commerce and mobile-first user experience designs.
“We’re building the Glamour Australia universe across the platforms they live on, social and video first, backed by a standalone Australian site with optimised video, e-commerce and a mobile-first user experience,” said Edwina McCann, editorial director and publisher, News Prestige and Condé Nast Australia.
“Plugged into global trends with an Australian point of view, our new lifestyle platform will empower young women to own their style through inspiration, practical advice and a sense of community.”
Glamour has an existing brand reach of 48 million, across 10 global markets, including in the US, UK, Spain and Brazil.
Myer has already signed on as Glamour Australia’s exclusive multi-year beauty launch partner.
“As we continue to focus on broadening Myer’s presence and influence in beauty, partnering with Glamour allows us to better connect with a new generation of Australian women where they’ll naturally turn to for trusted inspiration,” said Olivia Wirth, executive chair at Myer.
The addition of this brand will expand News Corp Australia’s nearly 20-year partnership with Condé Nast. Glamour will join a licensed portfolio that includes Vogue Australia, Vogue Living and GQ.
“In a landscape where some say you’d be mad to launch a new lifestyle brand, we’re unapologetically bold,” said Nicholas Gray, managing director and publisher at The Australian and Prestige.
“Backed by our lifestyle expertise, the strength of Condé Nast, and the reach of the wider News network, including news.com.au and our mastheads, we’re doubling down on this significant multi-platform addition to our portfolio.”
Glamour Australia will launch across social channels from mid-2026, followed by a website and newsletters later in the year.
Editorial appointments will be announced at a later date.
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