News Corp Australia appoints data strategy director

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 12 August 2021
Louise Cooper

News Corp Australia has appointed Louise Cooper to the new role of director of data strategy & management to lead the company’s enterprise-wide data strategy.

Cooper joins from Qantas where she was head of data analytics, insights and AI. She has more than 15-years’ data experience across various industries including insurance, telecommunications, and energy.

She will take responsibility for the entire company’s data needs, playing a key role in accelerating plans to develop its data strategy, which has been a key source of growth over recent years for News.

“Data has become the engine room that informs decision making across our enterprise and we are committed to amplifying our focus beyond where we are today,” says News Corp Australia chief technology officer, data and digital Julian Delany.

“This is undoubtedly one of our businesses’ most valuable assets, bringing enormous strategic value and a significant point of difference for News Corp Australia as we continue to grow our capabilities, business insights and new revenue opportunities.”

Last week News Corp reported a 30% increase in revenue for the final quarter of the year to reach $US2.49 billion. The June quarter pushed 2021 full-year revenue up 4% to $US9.36 billion.

“I’m excited to be joining News Corp Australia where data is such an important strategic asset and where there’s a genuine commitment to it,” Cooper says.

“I'm confident my experience in modernising data platforms and building customer-centric solutions will help enable growth through meaningful insights.”


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