News Corp Australia and Outbrain ink deal

By AdNews | 12 February 2024
Credit: Charles Deluvio via Unsplash

Outbrain and News Corp Australia have closed a multi year agreement to use AI powered recommendation technology,  Smartlogic, across the media group's digital properties.

This deal, part of a phased rollout in early 2024, will see the integration of Outbrain's publisher suite, including monetisation, audience development and total revenue optimisation technology.

Eve Solomon, VP and MD of publisher business development at Outbrain, says this collaboration is a monumental milestone for Outbrain.

"It epitomises our commitment to innovating and growing alongside leading media houses," she says,

“We are thrilled about the opportunities this opens up for advertisers aiming to reach premium audiences. Our advanced predictive technology, combined with News Corp Australia’s extensive online footprint, will usher in a new chapter of digital excellence and audience engagement, creating meaningful experiences for readers and advertisers in the Australian market.”

Paul Blackburn, director of commercial data video and product at News Corp Australia, says Outbrain’s sophisticated technology, experience and focus on audience engagement complements News Corp's vision for growth and innovation.

"We are delighted to be working with them and eager to see the positive impact it will have on our digital platforms," he says.

The collaboration builds on Outbrain's network of publishers in Australia, which includes major Nine Entertainment, Daily Mail Australia and Australian Community Media.

News Corp Australia reaches 16.7 million online Australians every month and according to the latest Ipsos Iris rankings, drew an audience of 12.6 million in the month of December.

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